Rowf and Rhuff

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Rowf and Rhuff showing their badges.
PM Rowf.png

Rowf and Rhuff are a Doogan father and son who run Toad Town's only badge shop in Paper Mario. They constantly supply Badges for Mario's shopping needs, though at one point Mario must retrieve Rowf's Calculator from the Shy Guy's Toy Box. Their shop opens after the end of Chapter One. Although expensive, the player should buy as many as possible, as some of the badges are one of a kind and very helpful.

A Toad from the docks in Toad Town mentioned that Rowf and Rhuff used to sell rare foods. The Toad also mentioned that he set up a shop in a different town a long time ago while selling rare foods before moving to Toad Town to sell badges. The Toad lastly mentioned that Rowf's wife used to work with him a long time ago in the business but ended up with no profit. The Toad muses what happened in that time.

At the end of the game, they leave to sell at another place.

Mario will eventually get a letter from the pair stating that Mario is a great customer and that he should come back to their store and also that their badge prices are 0% off.

If Mario buys all the badges they have by the end of Chapter 5 and visits them again, Rowf will tell Mario he'd bought him dry and will thank him for being such a frequent customer. At the end of the game, if Mario stops by the closed badge shop on the way to Princess Peach's Castle, Rowf says he plans on taking his profits (a total of 1,650 coins if you purchased every badge) and moving on to another town. He claims he's only staying for the moment because Rhuff is excited about the festivities going on.

Badges on sale[edit]

Name of Badge Icon BP Needed Available after Price Description
Speedy Spin Speedy spin badge.PNG 1 Chapter 1 50 coins Increases the distance Mario can Spin Dash.
Multibounce Multibounce badge.PNG 1 Chapter 1 75 coins Jumps on all enemies in a row if action command is timed right.­
D-Down Pound D down pound badge.PNG 2 Chapter 1 75 coins Disables an enemy's defense power and injures it.
First Attack First attack badge.PNG 1 Chapter 1 100 coins Lets Mario destroy a weaker enemy with a First Strike.­
Sleep Stomp Sleep stomp badge.PNG 1 Chapter 2 75 coins If it works the enemy Mario jumps on falls asleep for a bit.­
Double Dip Double dip badge.PNG 1 Chapter 2 100 coins During battle, lets you use two items during one turn.
Dodge Master Dodge master badge.PNG 2 Chapter 2 100 coins Makes the action command work more frequently.
Jump Charge Jump charge badge.PNG 1 Chapter 3 50 coins When charged, Mario's Jump power goes up by 2.
Spin Smash Spin smash badge.PNG 1 Chapter 3 75 coins If Mario hits an enemy, it smashes into the ones behind it.
Group Focus Group focus badge.PNG 2 Chapter 3 100 coins Lets Mario's partners use the Focus command, as well.
All or Nothing All or nothing badge.PNG 4 Chapter 4 100 coins If the action command works, attack power +1. If not, it's 0.
FP Plus FP plus badge.PNG 3 Chapter 4 150 coins Increases maximum FP by 5.­
HP Plus Hp plus badge.PNG 3 Chapter 4 150 coins Increases maximum HP by 5.­
S. Smash Chg. S smash charge badge.PNG 2 Chapter 5 100 coins When supercharged, Mario's Hammer power goes up by 3.
Damage Dodge Damage dodge badge.PNG 3 Chapter 5 150 coins If you do the action command, decreases Mario's damage by 1.­
Mega Quake Mega quake badge.PNG 3 Chapter 5 200 coins Severely damages all enemies on the ground or ceiling.

In addition, Rowf awards Mario with the I Spy badge for returning his Calculator.

Tattle Information[edit]

  • "This guy's pretty funky. His name's Rowf. He sells Badges. He travels all over the world, buying and selling things. I'm a little jealous." - Goombario about Rowf
  • "This is Rhuff. He's Rowf's kid. He looks just like Rowf, right? He's supposed to be helping, but it looks like he's a pain... Hmmm, well, it's Rowf's problem." - Goombario about Rhuff


  • Rhuff's name is a pun on the onomatopoeic word "ruff", while Rowf's name is a combination of "woof" and "ruff", both of which are sounds commonly made by dogs.