Rowf and Rhuff

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Rowf and Rhuff showing their badges.
PM Rowf.png

Rowf and Rhuff are a Doogan father and son who run Toad Town's only badge shop in Paper Mario. They constantly supply Badges for Mario's shopping needs, though at one point Mario must retrieve Rowf's Calculator from the Shy Guy's Toy Box. Their shop opens after the end of Chapter One. Although expensive, the player should buy as many as possible, as some of the badges are one of a kind and very helpful.

A Toad from the docks in Toad Town mentioned that Rowf and Rhuff used to sell rare foods. The Toad also mentioned that he set up a shop in a different town a long time ago while selling rare foods before moving to Toad Town to sell badges. The Toad lastly mentioned that Rowf's wife used to work with him a long time ago in the business but ended up with no profit. The Toad muses what happened in that time.

At the end of the game, they leave to sell at another place.

Mario will eventually get a letter from the pair stating that Mario is a great customer and that he should come back to their store and also that their badge prices are 0% off.

If Mario buys all the badges they have by the end of Chapter 5 and visits them again, Rowf will tell Mario he'd bought him dry and will thank him for being such a frequent customer. At the end of the game, if Mario stops by the closed badge shop on the way to Princess Peach's Castle, Rowf says he plans on taking his profits (a total of 1,650 coins if you purchased every badge) and moving on to another town. He claims he's only staying for the moment because Rhuff is excited about the festivities going on.

Badges on sale[edit]

Name of Badge Icon BP Needed Available after Price
Speedy Spin Speedy spin badge.PNG 1 Chapter 1 50 coins
Multibounce Multibounce badge.PNG 1 Chapter 1 75 coins
D-Down Pound D down pound badge.PNG 2 Chapter 1 75 coins
First Attack First attack badge.PNG 1 Chapter 1 100 coins
Sleep Stomp Sleep stomp badge.PNG 1 Chapter 2 75 coins
Double Dip Double dip badge.PNG 1 Chapter 2 100 coins
Dodge Master Dodge master badge.PNG 2 Chapter 2 100 coins
Jump Charge Jump charge badge.PNG 1 Chapter 3 50 coins
Spin Smash Spin smash badge.PNG 1 Chapter 3 75 coins
Group Focus Group focus badge.PNG 2 Chapter 3 100 coins
All or Nothing All or nothing badge.PNG 4 Chapter 4 100 coins
FP Plus FP plus badge.PNG 3 Chapter 4 150 coins
HP Plus Hp plus badge.PNG 3 Chapter 4 150 coins
S. Smash Chg. S smash charge badge.PNG 2 Chapter 5 100 coins
Damage Dodge Damage dodge badge.PNG 3 Chapter 5 150 coins
Mega Quake Mega quake badge.PNG 3 Chapter 5 200 coins

In addition, Rowf awards Mario with the I Spy badge for returning his Calculator.

Tattle Information[edit]

  • "This guy's pretty funky. His name's Rowf. He sells Badges. He travels all over the world, buying and selling things. I'm a little jealous." - Goombario about Rowf
  • "This is Rhuff. He's Rowf's kid. He looks just like Rowf, right? He's supposed to be helping, but it looks like he's a pain... Hmmm, well, it's Rowf's problem." - Goombario about Rhuff